Advertising for Free
Advertising for free seems like an impossible thing when heard. But there
are several ways by which the cost of advertisement can be conserved, with
the help of some imagination and creativity.
A business wanting to advertise, can write articles related to their field
of expertise that can be submitted to media and publications having
interest in that particular field. The advertising article can have
information about the company and dealership opportunity. Due to the rise
in Internet users and websites, new websites have sprung up which offer
free services. Articles can be written for these websites and they can be
broadcasted for free, which will be viewed by hundreds of people everyday.
Once the business has gained some recognition, within no time it will gain
popularity also among the crowds. This popularity can lead to them being
invited on radio and television talk shows and even to interviews. Such
kind of opportunities shouldn’t be missed as they provide a chance for free
promotion. If it is taking a long time to get a break, the producer can be
addressed with a letter that can be followed up by a telephone call or
in-person visit. During the visit, the nature of expertise can be discussed
about the business, which will be of interest to the viewers of the
particular channel. Once a businessperson gains the status of being
public-friendly, more offers start pouring in.
Free bulletin board located in the neighborhood, like in grocery stores,
libraries, and salons, are another good idea. Advertising circulars can be
posted on such boards for free. Circulars for mass distribution can be
handed out at the mall, shopping center, bus stops, particularly on
weekends when there is a big rush. Students can be hired on part time basis
for this purpose.
Promotional advertisement can be printed on the envelopes used by the
business firms. Both the sender and the receiver can view this
advertisement. Promotional offers can be sent to customers by postcards,
which should be utilized to its full, leaving only place left for writing
the address.
Some of the new mail order publications offer free first time and seasonal deductions for advertisers. Other publications offer pay per inquiry space. Inquiries can be made about stand-by space, which means that the publication holds the submission of advertisement until the space is not sold and in that case, thirty three percent saving can be achieved. Usually local newspapers provide these kinds of offers.
If the business is involved in ad sheet or catalog publishing, other
publishers can be contacted for the purpose of bartering an advertising
exchange. They can place advertisement in their publication, in return for
placing their advertisement in the business’s publication.
Free offers can be provided to the customer. This can be done by emailing
or printing newsletter about information regarding the area of interest of
the targeted customers and can be made popular by using tag lines. Attach a
free coupon with it, which the customers can use it for shopping, if a
criterion is met like minimum purchase of $ 50. By this the response will
be huge and most of them will purchase something or the other to avail the
free offer. The basic ingredient for advertising for free is imagination
and research. Opportunities should be searched and a strong working